"You didn't want anything to happen to him. You didn't really need him to take that risk for the band, but there was absolutely no talking to him."
- Adam on Bono climbing to the top of the stage during the early tours
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is German: "Attention, Baby," is the literal translation.