"Buzzwords on this record were trashy, throwaway, dark, sexy, and industrial (all good) and earnest, polite, sweet, righteous, rockist and linear (all bad). And Berlin ... became a conceptual backdrop for the record. The Berlin of the Thirties—decadent, sexual and dark—resonating against the Berlin of the Nineties—reborn, chaotic and optimistic..."
- Brian Eno, on Achtung Baby
U2 was the fourth rock band to be featured on the cover of Time magazine (following The Beatles, The Band, and The Who), who declared that U2 was "Rock's Hottest Ticket".