"Adam was very persuasive. He had printed cards with 'Adam Clayton, manager of U2', and he was calling people. This was the post-Geldof world in which it was ok to hustle and hassle for a place at the front of the queue."
- Bono on U2's early days
The PopMart Tour (1997-1998) cost U2 $214,000 per day, even when they were not performing a show.