"You didn't want anything to happen to him. You didn't really need him to take that risk for the band, but there was absolutely no talking to him."
- Adam on Bono climbing to the top of the stage during the early tours
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.