"Adam became our manager and had cards printed up. For a while, Adam and Bono were certainly the two most vocal characters in the group, myself and Larry being a big younger. Adam's understanding of such exotic terms as gig and riff gave him a certain authority. I think we were using the word "rift" until Adam put us right. We were suitably impressed"
- Edge on Adam
The Elevation tour was originally named "U2001 - Into The Heart", but in the end the Elevation tour name was preferred.