"If you looked into the face of a mother whose daughter or son has died in their arms for no good reason, they don't know of care who's President of America. It's something that once you're a witness to, you can't get it out of your head."
- Bono, 2009
U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.