"Somebody asked us: 'Do you need this stuff?' and the truth is you don't really need this stuff. But part of showbusiness is to change people's perceptions, to find ways to make the songs touch people more, to disorientate people so they're more open to being touched."
- Adam on the 360 tour
U2 participated in the Live Aid concert at Wembley Stadium for Ethiopian famine relief in July 1985, which was seen by more than a billion people worldwide.