"The first two records had a sort of cinema sound, a cinematic Panavision feel, the broad, big sound we wanted for U2. Now that we've done the cinema sound, I'd like to make it a bit rougher."
- Bono, 1982
The title of the song '11 O'Clock Tick Tock' refers to a meeting Bono should have had with a friend but missed. The friend put up a note saying 11 O'Clock Tick Tock.