"Enough of this video bullshit, I'm going to give you some culture. Know what I mean?"
- Larry Mullen jr. at a ZooTV concert before singing an Irish song
The name Achtung Baby was chosen so that their new album could not be taken seriously because on their last album Rattle and Hum, they were critically attacked. Achtung means attention is German: "Attention, Baby," is the literal translation.